Hand

Location: Falmouth, UK

Role: Design Lead

Deliverables: Brand Identity, Merchandise

Software: Branding (Illustrator), Mockups (Photoshop), Book (InDesign) 

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Challenge

How can a simple shape, like a square, be transformed into a creative and engaging narrative that educates and inspires audiences about its role in digital design?

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Approach

Through "The Hand", a unique storytelling approach, I created a book narrated by a hand character that explores the journey and significance of squares in design. This creative narrative is further enriched by aftercraft elements, including posters and merchandise, allowing readers to engage with the story beyond the book.

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Let the hand tell you the story!