Hand

Location: Falmouth, UK

Role: Design Lead

Deliverables: Brand Identity, Merchandise

Software: Branding (Illustrator), Mockups (Photoshop), Book (InDesign) 

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Challenge

To explore how a simple geometric form, such as the square, can be transformed into an engaging narrative that educates and inspires audiences about its role in digital design.

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Approach

Hand uses storytelling as a design tool. A book was created, narrated by a hand character, guiding readers through the journey and significance of the square within digital design. The narrative is extended beyond the book through supporting artefacts, including posters and merchandise, encouraging interaction with the concept across multiple touchpoints.

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Let the hand tell you the story!