Got Chew

Role: Design Lead

Deliverables: Brand Identity, Packaging 

Software: Branding (Illustrator), Mockups (Photoshop)

 

Challenge

To create a distinctive identity for a premium sugar-free gum brand that cuts through a crowded market with bold, recognisable branding.

 

Approach

A playful yet premium visual identity was developed, using rounded typography and a bold pink colour palette to create strong recognition. The branding balances freshness and energy with a clean, contemporary feel, helping the product stand out on shelf and across digital touchpoints.