Got Chew

Role: Design Lead

Deliverables: Brand Identity, Packaging 

Software: Branding (Illustrator), Mockups (Photoshop)

 

Challenge

How can a premium sugar-free gum brand break through in a crowded market with a modern identity that communicates its promise of bold, long-lasting flavour?

 

Approach

I developed a playful yet premium identity for Got Chew built around rounded typography and a bold pink palette. The design reflects the brand’s commitment to freshness, energy, and a lasting chewing experience, ensuring it stands out both on shelves and in culture.