The Good Treat 

Role: Design Lead

Deliverables: Brand Identity, Packaging 

Software: Branding (Illustrator), Mockups (Photoshop) 

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Challenge

To create a visual identity for a pet treat brand that captures joy, wellbeing, and the emotional connection between pets and their owners, while standing out in a competitive market.

 

Approach

The Good Treat identity was developed around playful pet characters with expressive eyes, designed to capture the anticipation and happiness associated with treat time. The visual language focuses on warmth and personality, reinforcing the emotional bond between pets and their owners while clearly communicating the brand’s wholesome, health-conscious positioning.

 

After all, who can resist those pretty dog eyes?