The Good Treat 

Role: Design Lead

Deliverables: Brand Identity, Packaging 

Software: Branding (Illustrator), Mockups (Photoshop) 

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Challenge

How can a pet treat brand visually capture the joy, health, and emotional connection between pets and their owners in a way that stands out?

 

Approach

I developed The Good Treat branding, featuring playful pet characters with expressive eyes that capture the anticipation and joy of treat time. The design highlights the emotional bond between pets and their owners whilst emphasising the wholesome, healthy appeal of the treats.

 

After all, who can resist those pretty dog eyes?